O que devem os jornais fazer 

Alan Mutter tem um artigo notável, publicado em Outubro último, a que só cheguei ontem. Terá tido menos atenção do que merecia? É bem provável: este tipo de artigos raramente escapa ao “meu” radar, composto por uma dúzia de jornalistas e académicos dos mais atentos às questões da Imprensa e do jornalismo.

Why deadlines don’t matter any more é o que Mutter explica.Do artigo, cuja leitura recomendo, tiro uma parte específica sobre o que devem os jornais fazer agora que o meio ambiente mudou desfavoravelmente.

“Rather than trying to conquer with quantity, newspapers should use their scarce resources to cover carefully selected matters that, well, matter. Instead of chronicling every routine meeting, press conference and police call, papers should stop sweating the small stuff so they can zero in on stories that:

:: Explain the consequences of official actions.

:: Expose social ills and civic wrongdoing.

:: Expand such quality-of-life coverage as education, environment and recreation.

:: Empower consumers with actionable ways to make or save money as they struggle through the bleakest economy in several generations.

:: Extol the people and places that make every town special.

:: Enhance community life by serving as a guide to organizations, events and activities.

:: Expound wisely, fairly and constructively on the editorial page on all manner of local issues. Be sure to solicit opinions from qualified spokespeople to cover the other side.”

(Trecho de Why deadlines don’t matter any more)

Seção: media | Tags: , | Permalink.


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