Berlinica is Born: How a German Journalist Became a US Publisher // by @PauloQuerido 

A história de uma jornalista que decidiu trabalhar por conta própria. A atitude DYI (Do It Yourself), algum apoio mas sobretudo uma ideia clara e sem preconceitos sobre o que queria fazer. O digital é uma oportunidade, muito mais que uma ameaça — estáis por vossa conta e risco se quiserdes acreditar em quem vos diz o contrário.

Technology makes endeavors possible that would have been unheard of even five years ago. Already deep into the planning stage, I attended this year’s BookExpo America. I left it totally energized: it seemed so easy to get a book into Amazon, Barnes & Noble, and every electronic device without spending a penny (or so I thought). I knew right away I could only do print on demand. I live in a shoebox apartment in Manhattan, and a half dozen prints runs plus fulfillment was beyond my means. The visual difference of a POD book and a regularly printed book is negligible for the customer — you only have to explain over and over again that it’s not a download from the Internet. I got a half dozen friends (mostly guys I used to date) to chip in $10,000 altogether. That’s about it.

So I founded the publishing company; or rather, two companies — one based in Berlin, one based in New York — both named “Berlinica” (I picked the name because it generated only 366 Google hits).

Consultar original, Berlinica is Born: How a German Journalist Became a US Publisher
Fonte: Berlinica is Born: How a German Journalist Became