Influencers – pesquisa da CNN indica que 27% das pessoas partilha 87% dos links

Um estudo muito interessante sobre os hábitos de partilha e o seu impacto crescente na indústria dos conteúdos. Ao mesmo tempo que releva a importância dos influencers:

Researchers identified three primary motivations for sharing, which differed around the world. In Europe and North America, users had more altruistic reasons for sharing stories that would be useful to friends or family, European users tend to share more work-related stories and Asia-Pacific readers were more likely to ‘status’ broadcast – share things that underline or reinforce their own knowledge and identity.

The majority of shared content, around 65%, was major current news stories, 19% was breaking news and 16% was made up of watercooler funnies or quirky news. The most commonly recommended content was national and international news around human-interest stories and money, as well as science and technology news and “visually spectacular” stories. Researchers described the act of sharing as one with “an underlying message of the sharer imparting knowledge”.