It’s Alive! Web Ad Revenues Hit Record Amid Media Thaw

Nov, 18 2010 23:10

Esta notícia da Wired merece leitura atenta:

Don’t look now, but the media nuclear winter of the last few years appears to be ending.

After a hair-raising period that saw widespread layoffs, heavy financial losses and famous magazines selling for $1, media companies are starting to hire again as losses turn to profits. That’s not to say everything’s hunky-dory, but the latest evidence for a media thaw arrived Wednesday when IAB released its quarterly online-ad-revenue numbers.

In the third quarter of 2010, U.S. internet advertising revenues hit a record $6.4 billion, a 17 percent increase over the same quarter in 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers